Brand Refresh

A New Look for the Same Personal IT

Weve refreshed the ASP identity — a sharper logo, a calmer navy-and-blue palette and a clearer promise. What hasn't changed is everything that matters: the people, the partners and the personal service.

Why a new look?

ASP started as a personal IT service for local businesses. Today we manage full technology stacks — security, cloud, networking, voice, hardware and custom apps — for SMBs across Australia. The old red identity served us well, but as weve grown our clients have come to us for depth and trust, not just speed. The new brand reflects that: confident, considered and clearly professional, while staying warm and human — just like working with Shane.

Before & After

The old vs the new

BeforeASP — Application Service Provider
Previous ASP logo

A red, high-energy identity built around urgency and local support.

ASP Red
Charcoal
Warm White
AfterASP — Application Service Provider
New ASP logo

A navy and bright-blue identity built around trust, depth and clarity.

ASP Navy
ASP Blue
Warm White

Old tagline

Australian IT Cloud Experts

New tagline

Personal IT.|Real People.|Practical Outcomes.

What has changed

  • A sharper, more confident logo and lockup
  • A navy and bright-blue palette replacing the red
  • A clearer tagline — Personal IT. | Real People. | Practical Outcomes.
  • Refreshed website, email signatures and documents

What hasn't changed

  • The same owner-led, personal approach — Shane Grocke
  • The same partners: Microsoft 365, Acronis, 3CX, UniFi, Lenovo
  • The same 1-hour critical response promise
  • The same long-term client relationships
“We changed the colours, not the character. You still get me — the owner — every time, and the same promise: personal IT, real people, practical outcomes.”

Shane Grocke — Director & Owner, ASP

Good Questions

What this means for you

Same people. New look. Let's talk.

If you have any questions about the refresh — or just want to say hello — reach Shane directly.

Get in Touch